PUBLIC AWARENESS CAMPAIGNS
Since 2009, the U.S. Department of Transportation has launched a variety of creative campaigns to raise awareness about the dangers of distracted driving. With the help of our numerous safety partners, we have reached out to millions of Americans with the important message that "One Text or Call Could Wreck It All."
- New Ad Council “Stop the Texts, Stop the Wrecks” PSAs target teens with a simple message: texting and driving don’t mix.
- Nearly 4,000 VW and Audi employees pledge to never text and drive as part of the “Enjoy the Ride, Don’t Text and Drive” campaign.
- Lightning McQueen and Mater remind drivers that “only bad guys drive distracted” in new Cars 2 PSA.
- New Better Business Bureau toolkit, featuring the “Faces of Distracted Driving” series, encourages employers to adopt distracted driving policies.
- New Consumer Reports brochure helps parents and educators talk to teens about cell phone use while driving.
- Seventeen Magazine, AAA, and DOT join for “Two-Second Turnoff Day” PSA challenge
- ESPN reminds sports fans to stay off the phone during “On the Road to Camp” tour of 32 pro football training sites.
- DOT’s call to end distracted driving goes global as Secretary General Ban Ki-moon bans UN employees from texting while driving.
- American Idol winner Jordin Sparks encourages teens and their families to make a pledge to not text and drive as part of Allstate’s “X the TXT” campaign.
- The Oprah Winfrey Show declares a national "No Phone Zone" day and encourages drivers across America to drive distraction-free.